Will OLED Display Beyond LCD Display Become Mainstream?

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Update time : 2019-03-01 17:35:37
Since 2012, leading TV manufacturers, including LG Electronics, have been trying to expand OLED TV stores. Because of the high price and some factors, high-end TV can not enter the mass market. In addition, high-end TV market is still the stronghold of LCD TV. Compared with OLED, LCD display has relatively high price competitiveness.

Nevertheless, large OLED display giant LG Display shows that with more and more enterprises joining the ranks, will OLED TV soon become the mainstream?

Kang In-byoung, LGD Chief Skills Officer, said at a press conference: "With the advent of the 8K TV era, OLED skills with 33 megapixels of controllable display have a more competitive advantage than LCD displays."

The pixels of an 8K display are about four times as large as those of a 4K display with 8.3 million pixels installed on its surface, which means that its clarity and clarity are four times higher. Because each OLED pixel can emit its own light when it receives the current, the OLED LCD panel does not need backlight to display color, which enables OLED TV to provide deeper black. On the other hand, LCD display panels whose pixels can not self-emit need backlight to emit light, which makes it difficult for them to produce deeper black.

OLED displays are light, thin and flexible, so they can be used in flexible and foldable products.

LGD's Chief Skills Officer has shown that LGD now has foldable, flexible and clear display skills that can be commercialized, and that the company's foldable display skills for mobile devices are not lagging behind those recently demonstrated by its competitors.

Although LGD has now shown its flexible and transparent displays in different activities, it has so far refused to show foldable OLED displays for smartphones, while rivals such as Samsung Display and occasional reads like Beijing Oriental have competing to show their own foldable products.

Under this trend, LGD will also accelerate the development momentum of OLED. Starting from the third quarter of this year, LGD will launch 60,000 OLED LCD panels per month in Guangzhou, China, increasing its total OLED production to 130,000. The LGD Pozhou factory plans to sell 4 million OLED LCD panels this year, compared with 2.9 million in 2018.

Although OLED came in a fierce fashion, could it replace LCD to become the mainstream at that time? All these are unknown, the mainstream of society is not so easy to replace, LCD LCD has its own value of existence, is still the leader of the electronic display industry, many LCD screens in the market will choose LCD, regardless of price or performance still occupies a certain advantage, but new things will impact on things, whether it will become the mainstream is unknown.
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