Nowadays, whether you are at the station, the airport or the shopping mall, you can see the advertising machine at any time even if you are walking on the side of the roads. According to the function, advertising machine can be divided into stand-alone advertising machine and network advertising machine. Both are terminal devices for playing advertisements, which are mainly used for playing all kinds of advertisements (text, pictures, videos). However, what is the difference between a stand-alone advertising machine and an online advertising machine?
1. Differences Between Stand-alone Advertising Machine And Online Advertising Machine: Networking function
A stand-alone advertising machine, that is, it directly transmits the content to the advertising machine through a U disk or SD card without a network; when the advertising content needs to be updated, first edit the content on the computer and copy it to the U disk, and then insert the U disk into the advertising machine to overwrite the original content.
The online advertising machine needs to use the network, but also needs the information release system, the advertising machine binds the computer IP, to edit the playback content on the computer system background, can synchronize to all advertising machines, the operation is more convenient.
2. Differences Between Stand-alone Advertising Machine And Online Advertising Machine: Remote management
The stand-alone advertising machine can not be managed remotely and can only be replaced on the spot, so the location should not be too remote and the program should not be updated too frequently.
Because the online advertising machine has the function of surfing the Internet, it supports remote update, monitoring and management on the computer, without the need for manual one-to-one on-site replacement.
3. Differences Between Stand-alone Advertising Machine And Online Advertising Machine: Cluster management
The stand-alone advertising machine can not update all the equipment at one time, and each equipment must be updated on the spot, so the stand-alone advertising machine is more suitable for the scheme with less demand and centralized distribution area.
The online advertising machine supports the cluster management of multiple machines, publishes content remotely, and manipulates the advertising machine. Therefore, the network advertising machine is more suitable for the scheme with a large number of machines, wide distribution and frequent program updates.
4. Differences Between Stand-alone Advertising Machine And Online Advertising Machine: cost
The material cost of the stand-alone advertising machine with more single function is obviously much lower than that of the online advertising machine. However, in the long run, it is inconvenient for stand-alone advertising machines to change programs, and the maintenance cost is higher when they are deployed in batches. Although the material cost of the online advertising machine is higher, the operating cost is much lower than that of the stand-alone advertising machine.
No matter what kind of advertising machine, both have their own advantages. No one is the best, only which one is the most suitable.